Company Press Releases

LAGUNA BEACH, Calif. February 1, 2012 – Today, One World One Ocean (OWOO), the largest, most far-reaching, for-purpose media campaign aimed at restoring the world’s oceans, revealed a video sneak peek and several first episodes of its 2012 original digital programming.

IMAX Corporation (NYSE: IMAX; TSX: IMX), MacGillivray Freeman Films, and Warner Bros. Pictures today announced that two-time Academy Award® winner Meryl Streep will narrate To The Arctic 3D. The film will be released exclusively to select IMAX® theatres starting April 20, 2012.

Beginning next month, white will be the new red. Coca-Cola and World Wildlife Fund (WWF) are joining forces in a bold new campaign to help protect the polar bear’s Arctic home. For the first time ever, Coca-Cola is turning its iconic red cans white in celebration of the polar bear and committing up to $3 million to WWF’s polar bear conservation efforts. The Company is also asking fans in the U.S. to join the “Arctic Home” campaign by texting donations. Coca-Cola and WWF also have partnered with Academy Award® nominated filmmakers MacGillivray Freeman Films, which is working with Warner Bros. Pictures and IMAX Corporation to co-produce the new IMAX® film To The Arctic 3D, the first presentation of One World One Ocean, scheduled for release in 2012. Coca-Cola’s “Arctic Home” television commercials and content on the website ArcticHome.com feature sneak preview footage from the film.

IMAX Corporation and MacGillivray Freeman Films  announced their intention to form a long-term content alliance. The companies also said they are exploring a broader alliance that may include marketing, distribution and co-financing efforts to support institutional IMAX exhibitors with a steady flow of the highest-quality large-format documentaries.

On October 12, Greg MacGillivray, Academy Awardnominated producer/director and president of MacGillivray Freeman Films (MFF), the world’s best‐selling independent producer of films for IMAX® Theatres, announced the official launch of One World One Ocean (OWOO), a multi‐year, multi‐platform nonprofit campaign that will harness the power of film, television and new media to generate greater global awareness of the ocean’s importance to society and spark a global movement to restore a healthy ocean.