For more than 30 years, MacGillivray Freeman Films has established a successful history of partnership with leading companies, individuals and organizations through the power of IMAX® Theatre films and supporting educational outreach programs that enrich people's lives. We frequently develop partnerships and co-productions with corporations, independent producers and organizations in conjunction with MacGillivray Freeman Films and the MacGillivray Freeman Films Educational Foundation.

1. The film offers a powerful marketing opportunity.
   Partnership is about more than just logo exposure. The MacGillivray Freeman Films marketing team will build an entire partnership strategy for a partner, one that incorporates unique branding opportunities, advertising exposure, PR, local promotions, client events, incentives for sales reps, high level networking opportunities with prestigious museums and other ways to leverage the partnership to meet the goals of the company. The marketing activities will be designed so that the audience will interact with the brand in a positive emotional way thereby creating a powerful way to build brand loyalty.
   
   
2. Reach a global audience.
   MacGillivray Freeman’s films reach an expansive worldwide audience. Currently there are 485 giant screen theatres in 53 countries. 10 million people will see an MacGillivray Freeman giant screen film through several distribution outlets including the theatrical IMAX® theatre release and through the DVD/Blu-ray release, TV broadcast, pay per view and other media.
   
   
3. MacGillivray Freeman Films has the best track record in the business.
   When corporations or benefactors support a film produced by MacGillivray Freeman Films, they are minimizing their risk because no one else in this industry has anywhere near the record of continuous success and accomplishment over 40 years that MacGillivray Freeman Films has.
   
   
4. Supporting a social cause has many benefits.
   Supporting a film means you are supporting a vital social cause (such as conservation), and such support makes the partner or donor look extraordinarily generous and far-sighted. That is a good identity to have, especially if you are a company operating in a highly competitive market and you are looking for a competitive edge.
   
   
5. Participate in the creation of cutting edge, family-friendly entertainment.
   When donors or partners support one of our films, they are getting involved in one of the most cutting edge and innovative areas of film production. At the same time, this is an area that is uniquely family friendly. Virtually every other area of entertainment has been corrupted by the negative values of graphic violence and excessive materialism, whereas when a family goes to their local IMAX theatre to see an educational giant screen film, they are guaranteed a wholesome, fascinating, educational and fun learning experience—a visceral learning sensation that is unmatched in any other theatre.

Positive Associations

“Eighty-five percent of adults surveyed by Euro RSCG in the U.S., U.K. and France consider it important that a company stand for something other than just profitability. And nearly six in 10 Americans say it has become more important to them to feel good about the companies with which they do business. More than half prefer to buy from companies that share their personal values.”
—Andrew Benett and Greg Welch,
Brandweek.com, March 21, 2010
as quoted in article titled:
Opinion: Why Green Companies Should Go Clear Instead.
(Benett and Welch are co-authors of
Good for Business: The Rise of the Conscious Corporation)


“A 2008 survey by Cone indicated that 79 percent of consumers are willing to switch from one brand to another that is associated with a good cause. And ‘millennials,’ the vast demographic group of young people born after 1980, are particularly receptive to cause marketing, industry experts say.”
—Steve Adams, The Patriot Ledger, February 27, 2010 as quoted in article titled Businesses Turn to Charitable Causes (2008 survey conducted by Cone Inc, a strategy and communications agency engaged in building brand trust).

The IMAX® Theatre Audience
Cause marketing had the strongest impact on people who Cone/Roper
classifies as “Influentials” - the group “about 20 million strong—are opinion makers and group leaders. By a two to one margin (41% to 20%) Influentials are more likely to have made a cause marketing purchase than consumers at large.”            
—Cone/Roper Cause-Related Trends Report