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Audience Demographics

Partner 10Interesting Facts about Our Audiences

  • • One in three Americans has seen a giant screen film.
  • • Films reach a youthful, active audience.
  • • Two-thirds of the audience have a college degree or better.
  • • Audience is evenly split—50% male & 50% female.
  • • 96% would recommend the experience to a friend.
  • • The average household income is over $90,000 per year.
  • Almost 1/3 of IMAX® audiences have household incomes over $100,000 per year.
  • Two-thirds of the audience have a college degree or better.
  • The majority own computers.
  • They love to travel and learn.

Partner 11More Facts

  • Over 1 billion people worldwide have seen an IMAX® film.
  • 80 million people see a giant screen film per year.
  • There are 485 IMAX and other giant screen theatres in 53 countries as of May 2009.
  • Over 60% of giant screen theatres are in prestigious museums and science centers in metropolitan areas.
  • 2/3 of people who see an IMAX Theater film consider an IMAX Theater a "Must see destination"—they would make going there a priority.
  • 96% of all visitors would recommend to a friend.
  • Over half (51%) of viewers come for the "experience."
  • 77% come to be both educated and entertained/educated.